ABSTRACT
The research study was aimed at
radio broadcast programmes and rural development in Nigeria; A study of
residents of Awgu local government area. The study addressed four research
questions. The study adopted the survey research design method using the
questionnaire as the research instrument. The findings revealed among others
that there are factors that hinder development of rural areas and its dwellers
through the broadcast media (radio). The study recommended amongst others that
the government should put up more and effective developmental programmes on
radio ranging from educational programmes to enlightenment programmes and
instructional programmes to foster development in rural areas and its dwellers.
The study also suggested that further studies should be carried on radio
broadcast programmes and rural development to eradicate the possible challenges
emerging from rural development.
TABLE OF CONTENT
Title
page
Table
of Content
List
of Tables
Abstract
CHAPTER ONE; INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3Objective of the Study
1.4Research Questions
1.5 Scope of the Study
1.6 Significance of the Study
1.7 Operational Definition of Terms
CHAPTER TWO; LITERATURE REVIEW
2.0 Introduction
2.1 Conceptual
Literature
2.1.1 Radio and Development
2.1.2 The Concept of Development
2.1.3 Development Communication
2.1.4 Modes for Mobilization for
change in the rural area
2.1.5 Community Radio
Broadcasting
2.2 Theoretical Framework
2.2.1 Development Media Theory
2.2.2 Media Equation Theory
2.3 Empirical Literature
2.4 Summary of related
Literature
2.5 Gap in Literature
CHAPTER THREE;
METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the Study
3.4 Sampling Technique/Sampling
3.5 Instrumentation
3.6 Reliability of Instrument
3.7 Validity of Data gathering
Instruments
3.8 Method of data Collection
3.9 Method of data Analysis
CHAPTER FOUR;
DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Presentation and Analysis of Data
4.3 Discussion of Findings
CHAPTER FIVE;
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary of Findings
5.3 Conclusion of the Study
5.4 Recommendations
5.5 Suggestion for Further
Studies
Reference
Appendix
CHAPTER
ONE
INTRODUCTION
1.1 Background of the Study
From
time immemorial, information has always played a prominent role in human life
but the emergence of social progress and the vigorous development in science
and technology has immeasurably increased the role of information in every
facet of human endeavor. Information means
different things to different people, some it may be in form of news on radio
or television, and the print media, to some it may be a medical report which
may be used for taking health decision, to an investor, financial report of an
organization as a vital information to decide whether to stake ones investment
in such or to divest, to some is the stock analysis and daily trading in the
stock market (David, 2012).
However,
one of the recent means of information dissemination and communication is the radio
gadget. Radio came to be as a result of the invention of technology, therefore
the history of radio in Nigeria started way back with British Broadcasting
Corporation. Radio broadcasting was introduced into Nigeria in 1933 by the then
colonial government; it relayed the overseas service of the British
Broadcasting Corporation through wired system with loudspeakers at the
listening end (Harrison, 2011).
It
is asserted that information aids and facilitates development at all levels.
Information is now accepted as an important factor in the sustained development
of any society because it reduces uncertainty, and enhances awareness of
possible actions to take to solve problems. Lack of information is argued to
act as a barrier to economic development because of importance of information
provision in “capacity building” and “empowering communities” (Apata and
Ogunrewo, 2015)
One
of the vital sections of an economy that hungers for sustainable development is
the rural areas. Hence, rural development remains one of the priorities of
every present administration. Rural development is
used to describe a strategy that is designed to improve the economic and social
life of the people in the rural areas. The United Nations Development Programme
(UNDP) sees rural development as a process of socio-economic change, involving
the transformation of agrarian society, in order to reach a common set of
development goals, based on the capacities and the needs of the people. Rural
development is a strategy that is designed to improve the economic and social
conditions of a specific group of people, that is, the rural people. It
involves extending the benefits of development to the poorest, among those who
seek a livelihood in the rural areas. Rural development generally, is used to
denote the actions and initiatives taken to improve the standard of living in
non-urban neighborhoods, countryside and remote villages (Johnson, 2013).
Through various developmentally oriented programs disseminated by
various radio stations, it is expected that development will be triggered in
rural areas. The three radio stations considered in this study are Radio
Nigeria, Dream FM and Urban Radio. These radio stations broadcast various
programmes ranging from entertainment programmes, political programmes and
economic development programmes. However, the major programmes broadcasted by
these radio stations that has the prospects of enhancing rural development are
Economic Table, Political Voices and Talk Parlour hosted by Radio Nigeria
Enugu, Dream FM Enugu and Urban Radio Enugu. In line with this, this study aims
at carrying out empirically radio broadcast programmes and rural development in
Nigeria (A study of residents of Awgu).
1.2
Statement of the Problem
The
importance of Radio in promoting development at both the rural and urban areas
cannot be overemphasized. This is because the advent of radio and their
associated programs have tremendously transformed the way information is
disseminated, prior to its invention, people most especially in primitive
Africa society had their peculiar way of disseminating information such as the
use of town criers and assembling people in strategic locations in the village
such as market square to disseminate information to them. However, the massive
and rapid growth and expansion of radio stations has raised concerns over
whether they are contributing to the development of their designated states or
the interests of advertisers and their profit minded owners (In the case of
private stations).
There
are schools of thought who argue that radio is a conduit of Western cultural
products like music and advertisements, which are suppressing rural
development-oriented local content. On the other hand, there are those who
believe that radio has taken the government and its policies closer to the
rural people than in the days back, and therefore helped to raise the level of
awareness among the rural people, on government policies, national and
international events, etc.
It
is not however certain if the Radio stations and their associated programmes in
Enugu state promote the development of Awgu local government. This becomes the
rationale behind this study.
1.3 Objectives
of the Study
In a general form, the study seeks to find out if radio broadcast
programs influence rural development in Awgu local government area of Enugu
state. Therefore the major focus of the study will be to:
1. Find out the extent to which residents of Awgu listen to radio
programmes on development.
2.
Find out how often the
residents of Awgu listen to radio programms.
3. Ascertain whether the residents of Agwu have experienced
development through listening to the programs.
4. Ascertain the challenges preventing the development of Awgu local
government through local broadcast developmental programmes.
1.4
Research Questions
In
the course of this study, the following research will pilot the study
1. To what extent do residents of Awgu local government listen to
radio programmes?
2. How often do the residents of Awgu local government listen to
radio programmes?
3. What
is the influence of these radio development programmes on residents of Awgu
local government?
4. What
are the existing challenges preventing the development of Awgu local
government?
1.5 The Scope of Study
This study will be limited to Awgu local government area of Enugu
state and also to find out the radio broadcast programmes the residents of this
community listen to. Reasons are the researcher has to be thorough with the
investigation to produce realistic results on how radio broadcast programs
influence rural development.The population will include all adults irrespective
of gender, educational status and religion as well as income level in these
communities.
1.6 Significance
of study
The study will be significant to the community socially, morally
and economically, especially in terms of development in the communities. It
will also help the broadcast media to shape their programming pattern and
content in order to suit and appeal to the viewing and listening abilities of
the audience making it possible for the government to always be aware of the
pressing issues of the communities. It will be significant to the government in
terms of provision of information and training especially in the areas that are
imperative for development.
The
academic significance of this study is that it will
be of great significance to students and researchers who might embark on a
related study. It will serve as a point of reference and literature
enhancement.
1.7 Operational
definition of terms
RADIO- Radio is a medium that can be used to mobilize the rural dwellers
and even urban dwellers for development purposes if effectively used.
BROADCAST PROGRAMMES-
this is the practice of organizing and ordering of broadcast media programmes (internet,
television, radio, e.t.c) in a weekly, monthly, quarterly or season-long
schedule
RURAL DEVELOPMENT -Rural development is a strategy that is designed to improve the
economic and social conditions of a specific group of people, that is, the
rural people. It involves extending the benefits of development to the poorest,
among those who seek a livelihood in the rural areas.
DEVELOPMENT: This
is seen as the multidimensional and radical changes and improvements at the
social, economic, psychological and related dimensions.
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