THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING: (A CASE STUDY OF VITAFOAM IN NIGERIA)

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgements

Table of contents

Abstract

CHAPTER ONE - INTRODUCTION

1.1.      Background of the study

1.2.   Statement of the Problems

1.3.   Objectives of the study

1.4.   Significance of the study

1.5.   Research questions

1.6.   Research hypotheses

1.7.   Conceptually and operational definitions

1.8.   Scope and limitations of the study

1.9.   Assumptions of the study

       References

CHAPTER TWO - LITERATURE REVIEW

2.1.   Sources of related literature

2.2.   The review

2.2.1. Enhancing social responsibility through advertising

2.2.2. The power of persuasive communication in advertising

2.2.3. Factors affecting buying behaviour

2.3.   Theoretical framework: social responsibility

2.2.4. Measures to enhance ethical standards in advertising

2.4.   Summary of the literature review

        References

CHAPTER THREE - METHODOLOGY

3.1.   Description of the research population

3.2.   Sample and sampling techniques

3.3.   Instruments of data collection

3.4.   Techniques of data analysis and presentation

3.5.   Limitations of the methodology

        Reference

CHAPTER FOUR -  PRESENTATION AND INTERPRETATION OF DATA

4.1.   Data analysis and presentation

4.1.1. Why do some advertisers neglect the ethics of advertising practice?

4.1.2. What effects have unethical advertising practice caused?

4.1.3. Has APCON stipulated any measures to

curb illegal advertising?

4.1.4. Does advertising lack professional application?

4.1.5. Why are the media involved in promoting

unethical/illegal advertising?

4.2.   Discussion and interpretation of results

CHAPTER FIVE - SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1.   Summary

5.2.   Conclusion

5.3.   Recommendations, General recommendations, Recommendations for vitafoam company and Recommendations for future studies

         Bibliography

        Appendix

CHAPTER ONE

INTRODUCTION

1.2.    BACKGROUND OF THE STUDY

Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99).

Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid for any usually persuasive in nature about products...

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