Abstract
This study is aimed at finding out hoe ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers of Agbani community. This study was based on uses and gratification theory. The researcher consulted relevant literature to raise secondary data while survey method was used to generate primary data for analysis. The data generated using questionnaire was tested using Chi-square goodness of fit test formula. Data was presented in table and extensively discussed to enable the researcher draw her conclusion and make recommendations. Based on the result of the findings, it was concluded that ESBS Radio has made some effort to impact positively on the economic empowerment of Agbani community, although it is not farfetched.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The potency of radio has given credence to its use as a tool for grassroot development. Nwuneli (1986), explains that after a decade of research on the relationship between various media of mass communication and socio-economic variables, it is now a generally held belief among development communication scholars that broadcasting particularly radio- could be the most effective media for transferring information on various social change programmes from government and other institutions to the masses living in the developing nations of the world of which Nigeria is a part.
Radio seems to have an edge over the other media of communication, Nwuneli (1986) vividly paints a picture with these comparisons; the print media has to contend with the problem of high illiteracy and as such is considered limited to educated people in urban areas as opposed to radio’s flexibility in language use and wide coverage.
The cost of purchasing a television automatically excludes many Nigerian’s from the use of the medium as opposed to radio which is affordable, available and portable.
Thus, exposure to radio is far greater and effective than any other mass medium due to the fact that radio lends itself to the predominant oral culture of the people. He further asserts that this is true especially if programmes are produced in the predominant local language of the target audience.
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Item Type: Project Material | Attribute: 57 pages | Chapters: 1-5
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