Abstract
When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country is not again a saying. The mass media generally regarded as channels of communication that are capable of reaching heterogeneous audience simultaneously with uniform message. They regularly cover-all sorts of issues such as health, music, fine art, crime, sports, entertainment/political evens, economy among others. Therefore, this study is aimed to examine the impact of electronic media on economic development of Enugu metropolis. The study made use of descriptive analysis with the use of survey method. Primary investigation revealed that the roles of the media cannot be divorced from issues of economic development of Enugu metropolis. The study therefore recommends that the media should endeavour to be involved in the dissemination of news and information in response to a basic human need, which is the “right to know” and they are also expected to analyze issues and facts contained in the news/ in line with the need and interest of a nation.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
That the mass media plays a pivotal role in the development process of a country is not a saying. The mass media is generally regarded as channels of communication that are capable of reaching heterogeneous audience simultaneously with uniform message. They regularly cover all sorts of issues economy among others (Meyer 2002, Soola 2004). The mass media transmits ideas and new information to target audience in the society.
Tosanisunm, (2004) has observed that the mass media educate, inform and entertain beyond these functions as they also persuade and catalyze for social mobilization. In other words, the mass media can be regarded as powerful service of information because they have the capability for penetrating every segment of the society. They have the ability to disseminate messages about issue ideas and products.
The electronic media which is the focus this study comprises the radio and television. The sophistication of these media of communication distinguished them as the wonders of modern communication. Just as the twentieth century dawned, a system was perfected which electromagnetic impulse could be sent through the air without wires carrying voice transmission over long distance. Electronic media are the machinery or an institution used for simultaneous transmission of information to a wide and divergent audience. Although the electronic media are channel for which information is transmitted to the audience through the different types of media yet they represent the attempt or man to relate to and interact with other men. It is clear to note the communication has been enhanced nationally and internationally with the use of technology.....
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Item Type: Project Material | Attribute: 46 pages | Chapters: 1-5
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