ABSTRACT
An organization’s survival solely depends on the goodwill it receives from its various publics especially when its public has to do with people of various views and beliefs. Hence, the success of every establishment to a large extent depend of the effective use of public relations via its tools and activities of effective communication in order to create and maintain mutual understanding between them and various publics especially the government institutions.
The researcher therefore examined the concept of public relation has a use and as a practice in government institution especially as it is being used at the local level to achieve this four research hypothesis that were tested to find out if public relations practice has been effective in government institutions and how it been practiced in Ibarapa East Local government.
The following are the hypotheses that were tested:
i. That the information office has been effective through its activities in fostering good will for the institution.
ii. That the information office is up to the task of public relations practice and uses its various tools and activities.
iii. That the corporate image vis-Ã -vis the level of understanding between staff and management is okay.
The survey method is used for the research because it gives room for obtaining fresh relevant responses from a fairly representative cross section of the population being studied and the research instrument used was questionnaire. In conclusion, the research reveals that the information office of the institution is responsible for the duties of public relations and has over the years retired the good image of the institution. Thus, the information office should be well structured and equipped for greater result.
TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction
1.1 Statement of problem
1.2 Historical background
1.3 Objective of the study
1.4 Research question/ hypothesis
1.5 Significance of the study
1.6 Limitation/ scope of the study
1.7 Definition of terms
CHAPTER TWO
2.1 Literature Review
2.1 Definition of Public Relations
2.2 Origin of Public Relations Practice
2.3 Functions of Public Relations
2.4 Public Relations Programs
2.5 Place of Public Relation in Local Government Administration
2.6 Theory of Public Relations
2.7 Basic Principles of Public Relations
2.8 Public Relations Practice in Government
2.9 Public Relations in Local Government
CHAPTER THREE
3.0 Research methodology
3.1 Sample procedure
3.2 Selection of sample
3.3 Instrument for data collection
3.4 Procedure for data collection
3.5 The study area
3.6 Method for data collection
CHAPTER FOUR
4.0 Data presentation and analysis
4.1 Analysis and findings of questionnaires
CHAPTER FIVE
5.0 summary
5.1 Conclusion
5.2 Recommendation
BIBLIOGRAPHY
QUESTIONNAIRE
CHAPTER ONE
1:1 INTRODUCTION
Public relations practice is virtually applicable in all sectors of human endeavor, be it commerce, industry, private and government establishments as it aims at creating a favorable image or goodwill for the organization to its diversified publics. Hence, its importance to the growth of an establishment and the relevance attached to its roles in an establishment has resulted to the creation of public relations department.
Many authorities have contributed immensely to the success of defining public relations. Public relations practice is virtually applicable in all sectors of human endeavor, be it commerce, industry, private and government establishments as it aims at creating a favorable image or goodwill for the organization to its diversified publics. Hence, its importance to the growth of an establishment and the relevance attached to its roles in an establishment has resulted to the creation of public relations department.
According to Jerkins (1985) public relations is defined as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.
The international public relations institute (IPRI) public relations has in this regards offered this all embracing definition of public relations as a management function of continuing and planning character through which public and private organization and institution seek to win and retain the understanding, sympathy and support of those with whom they are or may....================================================================
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