TABLE OF CONTENTS
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 STATEMENT OF THE PROBLEMS
1.4 OBJECTIVE OF THE STUDY
1.5 RESEARCH QUESTIONS
1.6 STATEMENT OF HYPOTHESIS
1.7 SIGNIFICANCE OF THE STUDY
1.8 SCOPE OF THE STUDY
1.9 LIMITATION OF THE STUDY
1.10 DEFINITION OF TERMS
CHAPTER TWO
2.0 REVIEW OF RELEVANT LITERATURE
2.1 DEFINITION OF ADVERTISING
2.1 HISTORY OF ADVERTISING
2.1.1 MEDIA OF ADVERTISING
2.1.2 TYPES OF ADVERTISING
2.2 ADVERTISING AS A MEANS OF COMMUNICATION
2.2.1 DEVELOPMENT OF ADVERTISING MESSAGES
2.2.2 THE NEED FOR LOCAL LANGUAGE IN ADVERTISING
2.3 THEORICAL FRAMEWORK
2.4 SEMIOTICS
CHAPTER THREE
3.1 INTRODUCTION
3.2 RESEARCH DESIGN
3.3 SURVEY RESEARCH
3.4 SAMPLE SIZE
3.5 PROCEDURE OF ADMINISTRATION
3.6 STUDY POPULATION
3.7 SAMPLING TECHNIQUES
3.8 RESAERCH INSTRUMENT
3.9 DATA ANALYSIS
3.10 METHOD OF SELECTING
CHAPTER FOUR
4.0 ANALYSIS OF DATA AND INTERPRETATION OF RESULT
4.1 INTRODUCTION
4.2 PRESENTATION AND ANALYSIS OF DATA
4.3 SUMMARY OF FINDINGS
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATIONS
QUESTIONNAIRE
CHAPTER ONE
1.1 INTRODUCTION
The invention of printing press in the 5th century ushered in Modern Advertising. Famous among the poster artists of the earliest period in France where jules cheered (1836 – 1932), Joseph Grosset (1849 – 1918), and Heri Toulousp – Lautree (1864 – 1901).
The concept of advertising moved from England to American colony. In May 1704, the first American Newspaper advertisement appeared in Bolton Newsletter. It was Benjamin Franklyn who bought life into advertising with this Pennsylvania Gazette.
1.2 BACKGROUND OF THE STUDY
For time past, various forms of languages are often used by advertisers of goods and service to captives the target audience or prospective customers to arouse their sense of interest towards patronizing that said product or brand. The word “advertising” or “advertisement” have attracted myriad of closely related definitions or interpretations by experts in the field of advertising practice.
Barbara Stern citied in contemporary advertising as a form of structured literary text, rather different from the spontaneous word of mouth communication of oral speech. Contemporary advertising (2008:580) as a national and global medium, outdoor advertising has achieved great success, it was probably the first advertising medium ever used. Dated back more than 5,000 years to when hieroglyphics on obelisks directed travelers. In the middle age bill posted was an accepted form of advertising in Europe.
Today, around the globe marketers use outdoor media for the same reason to communicate or succinct message or image in the local language to a mass audience quickly and frequently....
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