AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)

TABLE OF CONTENT

Title page       

Tale of content

Abstract

CHAPTER ONE

1.1   Background of the study

1.2  Statement of problem

1.3   Purpose of the study

1.4   Significant of study

1.5   Research Questions

1.6   Scope of the study

1.7   Definition of terms

CHAPTER TWO

LITERATURE 

2.1      A brief introduction

2.2      Improvement of technology

2.3      Review of current literature

2.4      Provision of job opportunities

2.5      Improvement on infrastructural Development

2.6      High transportation costs

2.7      The remedies to the problems

2.8      Evolving consumers preference and taste

2.9      Factors affecting the consumer

CHAPTER THREE

RESEARCH METHODOLOGY

3.1      Design of the study

3.2      Area of the study

3.3      Population of the study

3.4      Sample of the study

3.5      Instrument for data collection

3.6      Distribution and reveal of instrument

3.7      Method of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Discussion of finding

CHAPTER FIVE

Summary, conclusion and recommendation

5.1   Summary of Finding

5.2   Conclusion

5.3   Recommendations

5.4   Limitations of the study

5.5   Suggestions further research

Reference       

Appendix A

Questionnaire

ABSTRACT

Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human developments, it would be beneficial to traders of soft drinks consumers and merchants who have one intensions of consuming soft drinks and industries, especially coca-cola, Onitsha. The physical distribution of soft drinks in Nigeria have improved the technical equipment and its usage, it encourages the economic growth of the Nigeria economy. The management of these soft drinks industries should constantly organized workshops, seminars and conferences for on public relationship and normal consumers approach.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria economy. Soft drinks are produced by the soft drinks industries within and outside the country and carefully distributed to the final consumers in order to complete the production processes. In the physical distributed to the final consumers in order to complete the production process. In the physical distribution of these soft drinks, basically, two various classified channels can be pinpoint or drawn, normal 3 – ways distribution channels (ie Manufacturers, Wholesales, Retailers - Consumers) and 2 – ways distribution channel (i.e. Manufacturers, Wholesales/Retailers – Consumer).

In the former, manufacturers of soft drinks carry their products in bulks of different brands to the deport owners (i.e the wholesalers) and they in turn carry to the were shops or restaurants owners (i.e the retailers) and these people....

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