TABLE OF CONTENT
· Title Page
· Certification
· Dedication
· Acknowledgement
· Table of content
CHAPTER ONE
1.0 Introduction
1.1 Entrepreneur and entrepreneurship
1.2 What is entrepreneurship
1.3 What is an enterprise
CHAPTER TWO
2.0 Literature Review
2.1 Forces in an environment that influence the operation of the entrepreneur
2.2 The internal environment
2.3 Some of the elements of the internal environment, to see their relevance to entrepreneurship
2.4 Elements of the subsidiary environment
2.5 The external environment
2.6 Environment factors and entrepreneurship development in Nigeria
2.7 The interface between entrepreneurship and environment
CHAPTER THREE
3.0 Research methodology
3.1 Source of data collection
3.2 Secondary source of data
3.3 Determination of population
3.4 Sample area
3.5 Research technique and instrument
3.6 Methods of data analysis
3.7 Test and reliability and validity
3.8 Sample area
3.9 Limitation to the study
CHAPTER FOUR
4.0 Presentation and analysis of data collection
CHAPTER FIVE
5.0 Summary of findings
5.1 Recommendation
5.2 Conclusion
Reference
Questionnaire
CHAPTER ONE
1. 0 INTRODUCTION
An Entrepreneur has been described as an actor in the market that is action tends to influence many people in the market. No entrepreneur or enterprise, successful or big, can continue to hold a place of leadership unless it recognizes the modern marketing trend in business. It operates in a world of galloping change which creates new problems risk and opportunity and for which they have to mobilize the enterprise’s resources before changes make their impact felt. It must be noted that no matter the qualities and how good an entrepreneur is, he would not be successful if he can’t market his product. Not only that, an entrepreneur must put many factors into consideration as well in other to succeed.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organization. Their role the business world is difficult to overestimate.
Despite this, there is high failure rate among organizations, which can be explain to a significant degree by a lack of marketing understanding in this sector.
The concept of marketing in entrepreneurship cannot be overlooked by a entrepreneur. This area is where the entrepreneur gets to know key things about his customers, their needs, wants, purchasing habit, market geography etc. it is on this basis that these work looks into the aspect of marketing in Entrepreneurship activities.
1.1 ENTREPRENEUR AND ENTREPRENEURSHIP
To understand the meaning clearly, there is need to explain who is an entrepreneurs?
What distinguishes him from other people?
An Entrepreneur is an individual who set-up a business or businesses, taking on financial risks in the hope of profit.
In other words, such an...
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